Sky Lake Productions & Publishing

Resources for Legal Nurse Consultants

 

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Contents At A Glance

Section 1 Introduction

Section 2 Needs-based Marketing

Section 3 - Finding Your Niche

Section 4 - Identifying and Finding Your Target Market

Section 5 Prospective Clients (Prospects)

Section 6 How to turn Prospects Into Clients

Section 7 Creating Effective Marketing Materials

Section 8 - What You Need to Know About Direct Mail

Section 9 - Your 30 Second Introduction

Section 10 - Mastering The Telephone Contact

Section 11 - Meeting With  Prospects

Section 12 - Networking As A Marketing Strategy

Section 13 - Referrals As A Marketing Strategy

Section 14 Other Low-cost marketing strategies

Section 15 - Establishing Your Credibility

Section 16 - How To Keep Clients Once You Get Them

Appendix A Marketing Checklist and Marketing Flow Sheet

Appendix B - Brochures, Letters, Forms, Etc

Appendix C - References and Resources