Sky Lake Productions & Publishing Resources for Legal Nurse Consultants
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Contents At A Glance Section 1 – Introduction Section 2 – Needs-based Marketing Section 3 - Finding Your Niche Section 4 - Identifying and Finding Your Target Market Section 5 – Prospective Clients (Prospects) Section 6 – How to turn Prospects Into Clients Section 7 – Creating Effective Marketing Materials Section 8 - What You Need to Know About Direct Mail Section 9 - Your 30 Second Introduction Section 10 - Mastering The Telephone Contact Section 11 - Meeting With Prospects Section 12 - Networking As A Marketing Strategy Section 13 - Referrals As A Marketing Strategy Section 14– Other Low-cost marketing strategies Section 15 - Establishing Your Credibility Section 16 - How To Keep Clients Once You Get Them Appendix A – Marketing Checklist and Marketing Flow Sheet Appendix B - Brochures, Letters, Forms, Etc Appendix C - References and Resources |
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